Turning Big Data into smart data

Big Data has captured our imagination but simply having access to lots of data isn’t going to make an organisation more competitive, nimble and innovative.

‘Big data’ is one of the key buzzwords of our time. It’s a very sexy term that has captured our imagination. But simply having access to lots of data isn’t going to make an organisation more competitive, nimble and innovative. It’s what you do with the data that really matters. If you take the right steps, access to big data and analytics can put a business in solid stead for creating added value in its specific circumstances, at any moment.

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