Tourism chief to head up Fairfax events
"Andrew's brief is to rapidly develop what is already a core strength of Fairfax Media," chief executive Greg Hywood said. "Events are a growth sector in the Australian economy and Andrew's appointment will drive new revenue and greatly enhance Fairfax's performance in the sector."
Fairfax has already developed a portfolio of mass participation and corporate events across its main mastheads, The Sydney Morning Herald, The Age and the Australian Financial Review. These include the City2Surf and Night Noodle Markets, the AFR's Women of Influence, and a range of business media forums and conferences, and regional events and field days.
In the company's annual report Mr Hywood said Fairfax generates more than $25 million of revenue a year from events across the group.
Mr McEvoy said he was excited "to join Fairfax as it seeks to grow revenue in areas that capitalise on core strengths such as events and content creation".
Frequently Asked Questions about this Article…
Andrew McEvoy, previously the head of Tourism Australia, has been appointed to lead Fairfax Media's events business. His role is to rapidly develop this core strength of Fairfax as traditional print revenues decline.
Fairfax Media is focusing on events because they are a growing sector in the Australian economy. This strategic move is aimed at driving new revenue and enhancing Fairfax's performance as traditional print revenues decline.
Fairfax Media organizes a variety of events, including mass participation events like the City2Surf and Night Noodle Markets, corporate events such as the AFR's Women of Influence, and a range of business media forums, conferences, regional events, and field days.
Fairfax Media generates more than $25 million in revenue annually from its events across the group, according to the company's annual report.
Andrew McEvoy's appointment is significant for Fairfax Media as it underscores the company's commitment to expanding its events business, which is seen as a key area for growth and revenue generation in the face of declining print revenues.
Fairfax Media plans to capitalize on its core strengths by growing revenue in areas such as events and content creation, leveraging its established portfolio of events and media assets.
Examples of Fairfax Media's mass participation events include the City2Surf and Night Noodle Markets, which are popular events attracting large numbers of participants.
Events play a crucial role in Fairfax Media's future strategy as they represent a growth sector that can drive new revenue streams and enhance the company's overall performance amidst declining traditional print revenues.
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