Tourism chief to head up Fairfax events

Fairfax Media has poached the head of Tourism Australia, Andrew McEvoy, to head its events business, underlining its importance to the media group's future as traditional print revenues decline.

By InvestSMART · 16 Oct 2013

By InvestSMART ·
16 Oct 2013

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Fairfax Media has poached the head of Tourism Australia, Andrew McEvoy, to head its events business, underlining its importance to the media group's future as traditional print revenues decline.

"Andrew's brief is to rapidly develop what is already a core strength of Fairfax Media," chief executive Greg Hywood said. "Events are a growth sector in the Australian economy and Andrew's appointment will drive new revenue and greatly enhance Fairfax's performance in the sector."

Fairfax has already developed a portfolio of mass participation and corporate events across its main mastheads, The Sydney Morning Herald, The Age and the Australian Financial Review. These include the City2Surf and Night Noodle Markets, the AFR's Women of Influence, and a range of business media forums and conferences, and regional events and field days.

In the company's annual report Mr Hywood said Fairfax generates more than $25 million of revenue a year from events across the group.

Mr McEvoy said he was excited "to join Fairfax as it seeks to grow revenue in areas that capitalise on core strengths such as events and content creation".

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Frequently Asked Questions about this Article…

Who is the new head of Fairfax Media's events business?

Andrew McEvoy, formerly the head of Tourism Australia, has been appointed to lead Fairfax Media's events business.

Why is Fairfax Media focusing on its events business?

Fairfax Media is focusing on its events business to drive new revenue and enhance performance as traditional print revenues decline.

What types of events does Fairfax Media organize?

Fairfax Media organizes a variety of events, including mass participation events like City2Surf and Night Noodle Markets, corporate events such as the AFR's Women of Influence, and business media forums and conferences.

How much revenue does Fairfax Media generate from its events?

Fairfax Media generates more than $25 million in revenue annually from its events across the group.

What is Andrew McEvoy's role at Fairfax Media?

Andrew McEvoy's role at Fairfax Media is to rapidly develop the company's events business, which is considered a core strength and growth sector.

How does Fairfax Media's events business contribute to its future strategy?

Fairfax Media's events business is a key part of its strategy to capitalize on core strengths and grow revenue in response to declining traditional print revenues.

What are some of the main mastheads associated with Fairfax Media's events?

The main mastheads associated with Fairfax Media's events include The Sydney Morning Herald, The Age, and the Australian Financial Review.

What is the significance of Andrew McEvoy's appointment to Fairfax Media?

Andrew McEvoy's appointment is significant because it underscores the importance of the events business to Fairfax Media's future growth and revenue generation.