Is innovation the latest smartphone, or is it the novel processes piled on top of each other that make the final product possible? An object is the result of innovation, sure, yet the process is far more involved than simply inventing faster processors and new materials. It requires the innovation of systems, a leap of faith and the conviction that the status quo might not be the best way forward.
It takes guts, but most importantly it takes innovative thinking.
We spoke to three Australian entrepreneurs who trade in innovation and have very firm opinions about what it means to their business and their future strategies.