Third time lucky for Qantas and social media?

Qantas' foray into the online accomodation sector through Hooroo is a gutsy move but does it have the social media skills to make this work?

Qantas may have plenty on its plate at the moment - including the threat of a looming price war in the domestic market and the influx of foreign airlines boosting capacity - but the flying kangaroo hasn't forgotten about social media and using it to diversify its interests. 

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