The YouTube superstar you haven't heard of yet

Irreverent video gamer and online star PewDiePie just might hold the key to the future of the video platform – and Google is listening.

To imagine how YouTube might one day become a money-spinner for content producers, consider the power of the irreverent video gamer and online star PewDiePie over his young, free-spending audience.

Each time the wildly popular YouTube impresario has donned Razer headphones in one of the many zany videos that feature him playing games, the product has sold out.

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