The YouTube content squeeze

The army of amateur video producers made Google-owned YouTube an internet hit are feeling the pinch as it gravitates toward more professional content. But the entry of corporate dollars and Hollywood attitudes isn't all bad.

After struggling for years, in late 2010, Driving Sports TV, a scrappy, two-person video production outfit led by Ryan Douthit, finally began supporting itself with advertising income from YouTube.

It didn't matter that the channel's production set was simply a green screen in Douthit's cramped garage in a leafy Seattle suburb; Driving Sports TV's revenues were roaring like the rally car engines it featured.

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