The yin and yang of changing tech markets

BlackBerry and Microsoft are two tech companies battered by changing markets, their similarities and differences give us some pointers of the trends in the industry.

Microsoft Office’s corporate vice president John Case recently visited Sydney to announce the launch of local cloud computing services and laying out the software giant’s vision for how it will adapt to rapidly changing market place. Microsoft’s future, declared Case, was based around a ‘mobile first, cloud first’ world where the company’s products help customers collaborate, analyse their data and protect their mobile devices. 


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