The tyranny of polling is now complete

The ascending influence of opinion polling has now locked in a style of federal politics that’s little more than a popularity contest. Call it the modern cult of leadership.

The latest opinion polls confirm the fact that Australian politics since the election of the first Rudd government has essentially been about the popularity of those who lead the Labor Party and the Liberal Party.

The tyranny of opinion polls has in part created – and now reinforces – the fact that politics in Australia has become essentially a popularity contest.


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