What goes with taxis? Bars. Restaurants, too. So what? Well, in the Era of the App, two things are sacred: the first is being able to corner your market and entice consumers with a product that does something better than everyone else.
The second is synergy. As digital disruptors look for innovative ways to monetise themselves, partnerships that further benefit customers are becoming increasingly popular -- think music streaming and telcos (From Napster to Spotify: The next step in streaming culture, March 7) or retailers and social media (Twitter and Amazon introduce hashtag shopping function, May 6).