The telcos' grand iPhone 6 designs

Despite the diminishing effects of successive iPhone launches on dynamics between Telstra, Optus and Vodafone, the iPhone 6 is a big deal.

The release of the pricing plans of the three mobile operators ahead of the much-vaunted launch of the iPhone 6 on Friday would tend to suggest they’ve all learned from history.

In 2003 the launch of the iPhone 3 sparked a fundamental change in the structure of the industry, although it took some time for the true nature of that change to become visible.

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