The Swedish fashion powerhouse dressed to kill

Australia’s growing appetite for fast fashion bodes well for H&M, but it also conjures up memories of how local incumbents have previously suffered from similar trends.

It was 1975 and a smart, bespectacled young manager was representing Fletcher Jones & Staff at an annual retail industry seminar.

“You will not wear any holes in the pockets of your Fletcher Jones garments,” he said.

“...We see garments coming in for after-sales service after one month, six months and, would you believe, up to 20 years.”


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