The small cap earnings season hurdle

The 'small cap' market will need to improve earnings twice as much as blue-chip rivals to make analyst expectations ... what's more they need to do it in a shorter time frame.

The recent resilience shown by the ASX as it tracks higher despite global dramas in both the Middle East and the Ukraine has increased the risk of things turning ugly this August when companies hand down their profit score cards.

The reporting season begins in earnest next week and runs through until mid-September. It's no exaggeration to say it is the most important reporting season in years. Here’s why: For the last two years many stocks have rafted higher as the market staged a widespread recovery, but in the months ahead it is expected that only the companies with strong earnings will continue to see stock price rises. To see this week’s webcast on the reporting season outlook, click here.

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