The science of selling

Researching your options helps you choose the best selling strategy, the right agent and the ideal market timing. That preparation can reduce surprises, improve your sale price and shorten the time your home is on the market.

Start by comparing approaches and how they match your goals — for example speed, price or certainty. Look into different selling strategies and weigh their pros and cons for your specific property before deciding a plan.

Focus on an agent’s track record, local market knowledge, communication style and marketing plan. An agent who understands your neighbourhood and can clearly explain strategy is more likely to help deliver a successful sale.

Market conditions influence buyer demand, pricing and how long a property sits on the market. Understanding whether the market favors sellers or buyers helps you set realistic expectations and choose the right listing strategy.

Yes. Thorough research informs better pricing, timing and marketing choices, all of which contribute to achieving a stronger sale price and a smoother, faster transaction.

Timing can matter, but rather than trying to predict exact market swings, research local conditions and align your selling strategy with your financial goals and risk tolerance to make the best decision.

Ask about comparable sales in your area, expected timeline, recommended pricing strategy, the agent’s marketing plan and total selling costs. Clear answers will help you choose the best approach for your situation.

Preparation and a well-chosen strategy are essential. Picking the right combination of strategy, agent and timing creates a strong formula for a successful sale and better outcomes for everyday investors.