The iron fist of the Olympics

London 2012 may be the most social games to date but a look at the social media guidelines handed down by the administrators shows an alarming ignorance of how the internet works.

“Blogs or tweets must be in a first-person, diary-type format and should not be in the role of a journalist,” state the International Olympic Committee’s social media guidelines.

The London Olympics Committee demonstrates its ignorance of how the internet works with an unrealistic and unenforceable linking policy.

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