Apple has finally bought PrimeSense, the Israeli startup that powered the Xbox Kinect for Xbox 360, in a deal that has been on the cards since July this year. The $US350 million price tag is pretty irrelevant for Apple, given its deep pockets. The real interest lies in just how Apple decides to leverage PrimeSense’s speciality in 3D sensing technology to its advantage.
Apple has made 15 buys in fiscal 2013 but can PrimeSense be the one that finally puts the Cupertino-based giant back on the innovation map? The simple answer to that is no, but that doesn’t mean the acquisition isn’t important.