The expanding digital universe: Business boon or burden?

What Australian organisations need to do to tackle the ever-increasing volume of data.

Picture this: take one iPad Air full of data and stack it on top of another, then another, then another, and continue until the stack reaches two-thirds of the way to the moon – or 253,704 kilometres into the sky. According to a recent EMC study, that is the number of iPad Air tablets it  would take to contain the amount of information in the digital universe. Hard to imagine?

Well, based on IDC’s estimates, by 2020 that stack will reach to the moon 6.6 times! This flood of information can be a daunting thought for businesses however those who are willing to harness their data effectively have a lot to gain.


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