THE DISTILLERY: Myer revival

Scribes say Myer's latest results mark a turnaround, with one believing the worst is over for the struggling retailer.

The commentariat loves a good turnaround tale, and at first blush Myer's profit pickup fits the narrative. But there appears to be more to the story.

The Australian Financial Review's Chanticleer columnist, Tony Boyd, says doomsayers were too quick to write off the retailer. He sees promise in yesterday's numbers, as well as the retailer's investment in online sales.


{{ twilioFailed ? 'SMS Code Failed to Send…' : 'SMS Code Sent…' }}

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

We cannot send you a code via SMS to {{user.DayPhone}}

If you didn't receive SMS code please

SMS code cannot be sent due to: {{ twilioStatus }}

Please select one of the options below:

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device

Verify your mobile number to unlock a FREE trial

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa

The email address you entered is registered with InvestSMART.

Please login or select "Don't know password"

Please untick this box when using a public or shared device

Register as a new member

(using a different email)

Related Articles