THE DISTILLERY: Fresh-bread furore

Three jotters home in on Wesfarmers' baked goods, while another offers a simple explanation for Newcrest downgrades.

Wesfarmers is the focus of three business scribes this morning. The Western Australian conglomerate is in the news for its battle with the consumer watchdog over the definition of fresh bread and sackings in Geelong for its struggling department store Target. Also in this morning’s edition of The Distillery, Newcrest Mining’s suspicious broker downgrades get a closer look from two business reporting veterans.

But first, The Australian Financial Review’s Chanticleer columnist Michael Smith recounts that it was former Victorian Premier (and would-be Melbourne Football Club president) Jeff Kennett that started the bread debate with Wesfarmers.

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