The Brits are twits
- {{x.value}}
{{ twilioFailed ? 'SMS Code Failed to Send…' : 'Enter verification code' }}
{{ completedStep1 ? 'Authentication & Security' : content.trialHeading.replace('{0}', user.FirstName) }}
{{ content.upgradeHeading.replace('{0}', user.FirstName) }}
The email address you entered is registered with InvestSMART
Please login to continue
We have sent you an email with the details of your registration.
Looks you are already a member. Please enter your password to proceed
{{ upgradeCTAText }}
Updating information
Please wait ...
Your membership to InvestSMART Group recently failed to renew.
Please make sure your payment details are up to date to continue your membership.
Having trouble renewing?
Please contact Member Services on support@investsmart.com.au or 1300 880 160
You've recently updated your payment details.
It may take a few minutes to update your subscription details, during this time you will not be able to view locked content.
If you are still having trouble viewing content after 10 minutes, try logging out of your account and logging back in.
Still having trouble viewing content?
Please contact Member Services on support@investsmart.com.au or 1300 880 160
Please click on the ACTIVATE button to activate your Intelligent Investor 15-day free trial
Please click on the ACTIVATE button to finalise your membership
Unsuccessful registration
Registration for this event is available only to Eureka Report members. View our membership page for more information.
Registration for this event is available only to Intelligent Investor members. View our membership page for more information.
- You are already registered for this event.
- This event is already full.
- Please select a quantity for at least one ticket.
- {{ i }}
Forgotten password
Please enter your email address below to request a new password
- Verify your email address by clicking on the link we sent to {{user.Email}}
- You now have free access, we look forward to helping you on your financial journey.
Social media strategies aren't becoming important to big corporates – they are important. While Australian chief executives are becoming more personally involved in their companies' social media strategies, their British cousins are also embracing the technology, with a particular taste for Twitter. A good scroll up from the bottom of this infographic from It's Elementary Watson shows that the FTSE 100 prefers Twitter over Facebook to communicate with its customers, although Burberry has made good use of both with over three million Facebook likes and 253,000 Twitter followers.
As Technology Spectator editor Charis Palmer explains, Australian companies are prone to viewing social media strategies as a marketing or corporate communications tool, which isn't quite correct. Burberry's use of its Twitter and Facebook accounts go beyond mere marketing and seek to build a rounded relationship with the customer.
If you're having trouble viewing this infographic on our site, you can download a fully fledged pdf on this page.
Call 1300 880 160
Start a chat
Schedule a call
