The best way to bind Google

The EU's approach to regulating Google's online dominance has raised concerns from the search giant's rivals that the measures are only a quick fix, and don't resolve any long-term competition concerns.

What's the best way to deal with a complex legal case that threatens to drag on for years while leaving unchecked a dominant player in an economically important market?

For EU antitrust chief Joaquin Almunia, the answer in the case of Google was clear. Not the long and winding road of formal charges and a potential fine for the world's most popular search engine, but the quicker route of a settlement.

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