It has taken the smartphone world completely by surprise: a "flagship killer" packed with high-end specs, all for an asking price that dramatically undercuts the high-end Android competition.
At $USD299, the OnePlus One smartphone costs less than half the price of Android handsets such as the Samsung Galaxy S5 ($929) and HTC One M8 ($899) -- and from the processor to the display, it is a no compromise smartphone that blows the price-to-performance ratio wide open, in keeping with the company’s message of “the best and latest technology for everyone”.