Ten tentatively changes the channel

With a weak advertising market and an uncertain future, James Warburton's turnaround of the Ten Network following a shocking first-half result may take time but looks to be heading in the right direction.

Given that Ten Network had warned the market in February that its first half result was going to be a shocker, the more interesting aspect of what its new chief executive had to say was always going to be about the future. James Warburton was, however, quite cautious about the rate at which the struggling network can be turned around.

That caution is understandable. The advertising market is weak and advertisers aren’t committing beyond the short term, making it difficult for Warburton to be certain about his revenue outlook.



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