Telstra's social breakthrough

Telstra's move to launch a Facebook app for pre-paid mobile customers is a sign of things to come, as telcos start thinking outside the box.

It is interesting to see what has happened since Telstra took the decision to embrace structural separation and close the PSTN (Public Switched Telephone Network) in order to move to a  NGN (Next Generation Network) environment. That move heralds a fundamental change to the way telecoms infrastructure operates, a fact that is so far not too well understood by many operators around the globe, simply because of their monopolistic way of thinking.

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