Telstra's accidental media storm

The telco's gentle reminder to customers that its mainly redundant 3GIS network is being shut down, sent the media into a frenzy. So what's going on?

Yesterday, Telstra accidentally created a media storm by again reminding customers that it was shutting down its 3GIS network at the end of August. 

The press release obviously struck a chord with the click bait makers of the net, as the headlines that followed hyped up the story to the point of insanity.

Take for instance, Fairfax’s story on this release: Use Telstra? You may want to read this

Slightly trailing behind Fairfax in the headlines wars was Gizmodo’s: Telstra’s 3G network has 30 days to live.

Then, of course, there was the nonsensical: ITwire’s 3G Telstra/3 network switch off: 1 month 'til disconne… dah di daah… klik! (What does that even mean?!?)

Don't worry. Telstra's 3G network is fine. Only the old, rarely used 3GIS network is affected by the announcement.

In this case, the release was only to serve as a reminder and reassure customers that they would more than likely not be affected by the transition. When I wrote our story on the issue yesterday, I paused and asked myself if this was even news. After all, it has been mentioned by the telco before. 

On that note, today’s infographic created by Office and Training and sourced from Visual.ly creatively points out what that transition means for Telstra customers. And as it shows, it really isn’t that big a deal.  

What's your take on the coverage of this issue? Let us know in the comments below. 

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