Telstra goes high-tech

Telstra is to spend up to $50 million to create a "vibrant technology precinct" and upgrade its footprint at its Sydney headquarters at 400 George Street in the CBD. Taking up the challenge from Apple and Samsung, which have iconic stores nearby, Telstra will takeover the space occupied by the former Darrell Lea shop on the corner of King Street.

By InvestSMART · 6 Sep 2013

By InvestSMART ·
6 Sep 2013

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Frequently Asked Questions about this Article…

How much is Telstra planning to invest to upgrade its Sydney headquarters retail space?

Telstra plans to spend up to $50 million to create a vibrant technology precinct and upgrade its retail footprint at its Sydney headquarters.

Where exactly will Telstra carry out the Sydney headquarters upgrade?

The upgrade will take place at Telstra's Sydney headquarters located at 400 George Street in the CBD.

What will Telstra do as part of the technology precinct upgrade?

Telstra will create a vibrant technology precinct and upgrade its footprint at 400 George Street, including taking over adjacent retail space on the corner of King Street.

Which retail space will Telstra occupy for its new technology precinct?

Telstra will take over the space formerly occupied by the Darrell Lea shop on the corner of King Street next to its 400 George Street headquarters.

Is Telstra positioning its new precinct near competitors like Apple and Samsung?

Yes. The article notes Telstra is taking up the challenge from nearby iconic Apple and Samsung stores by upgrading its presence at 400 George Street.

What does the phrase 'vibrant technology precinct' mean in Telstra's plan?

In the article, 'vibrant technology precinct' refers to Telstra's planned upgraded retail and public-facing space at its Sydney HQ designed to strengthen its technology and customer-facing presence.

Will this Telstra upgrade affect other parts of the Sydney CBD retail area?

The article specifies Telstra will occupy the former Darrell Lea corner space and upgrade its 400 George Street footprint, which places it directly among other major tech retailers in the CBD; it does not detail broader CBD impacts.

When will the Telstra technology precinct upgrade at 400 George Street take place?

The article reports the planned spend and takeover of the Darrell Lea site but does not provide a timeline or specific dates for when the upgrade will occur.