Telcos and their technicolour dreams

With the telco industry beset with disruptive forces is the idea of a telecom company becoming a "multimedia company" really that far-fetched?

It’s difficult to keep track of exactly how many disruptive trends the telco industry is trying to tackle at the moment. There’s the rise of over-the-top providers like WhatsApp and Viber, the continuing decline of profits from text and voice services and the hefty investments needed to cater to the astronomical rise in 3G and 4G data use. All of this, while trying to deal with this idea of offering “multi-channel” customer service options.

And, if this wasn’t enough, telcos are also trying to rekindle their floundering relationship with the Australian public - who, oddly, were recently found to more enamoured with the big four banks than they are with the big three telcos.

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