TECHNOLOGY SPECTATOR: Yelp's Sensis honeymoon
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Yelp chief executive officer Jeremy Stoppelman wouldn't be drawn on whether his deal with Sensis is worth more to Sensis than Yelp when we sat down with him this week to discuss the group's local launch.
Yelp is in a quiet period after filing with the US Securities and Exchange Commission for a public listing that could raise $US100 million.
It's clear Yelp's relationship with Sensis is still in the honeymoon phase. But Stoppelman did hint at the future for Sensis if it doesn't embrace mobile reviews.
"If you don't have a presence on mobile and you're in the local search directory business you're going to be lost in a few years from now because everyone's going to be searching on the mobile space,” says Stoppelman.
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