TECHNOLOGY SPECTATOR: Westpac makes an online U-turn
After months of preparing its Bank of Melbourne brand for the online market, Westpac has confirmed it's scrapped the plan. So, what spooked managment?
Westpac has confirmed it considered using the Bank of Melbourne brand for a dedicated online bank, before scrapping the plan in favour of a bricks and mortar strategy designed to win back market share in Victoria.
After many months preparing the brand for the online market, what spooked management?
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