TECHNOLOGY SPECTATOR: Nokia's smartphone resurrection

Technology Spectator

Nokia has launched its first devices running the Windows Phone software after signing a landmark deal with Microsoft in February. Having replaced its own Symbian platform with Microsoft's, this is essentially a restart for the handset manufacturer, which has struggled to adjust to the new dynamics of the smartphone market following the launch of the iPhone in 2007. With Microsoft's new mobile platform yet to take off and Nokia banking on Windows Phone as its primary smartphone platform, the success of the devices will be critical to the future of both companies. Both companies therefore have much riding on the outcome of this launch.

The devices will launch initially in Western Europe in November, and Nokia is putting off the larger challenge of the North American market until 2012. With a choice of premium and affordable devices and a range of differentiated services, coupled with marketing and retail support, Ovum believes this is the best shot for Nokia to re-launch itself and the Windows Phone platform. The only question that now remains is whether it is enough to convince buyers to shun Androids and iPhones, or whether Nokia has missed the boat.

Read more...