Technology changing everything, and it's only just begun
Although only a fraction of companies around the world would consider themselves to be in the technology business, increasingly the great majority of them rely on technology to stay in business.
But John Roberts, Gartner vice-president and chairman of this year's Gartner Symposium, held on the Gold Coast this week, says businesses are still working out how to extract maximum value from technologies, including social media, mobile communications, big data and cloud.
Even chief information officers say only 43 per cent of technology's potential has been deployed in their organisations.
"They think they're not even halfway. They've done the easy part, to date - networks, data centres, ERP (enterprise resource planning) systems are in place," Roberts says.
"Through cloud and software as a service, everybody will be able to play in the same space, and they'll have to. It will be the next wave of what used to be called e-business."
Finding a babysitter has traditionally been a low-tech affair but Sydney taxi driver Edward Atra plans to drag the process into the digital era with MySitters. His online marketplace enables families to find and book local sitters using smartphones' geo-location in minutes. The app uses PayPal to avoid the late-night hunt for cash.
Former teachers Michelle Jones and Ron Geritz are transforming their business of growing ornamental trees and shrubs into an operation with international reach.
The pair own Blerick Tree Farm, in Neerim South, Victoria, and run a garden design service. They scored a juicy consultancy gig with a fledgling tree farm in China, courtesy of their "excellent web presence", according to Jones.
Full story: theage.com.au/it-pro
Frequently Asked Questions about this Article…
Digital technology is revolutionizing traditional businesses by enabling them to manage operations more efficiently. From home services to rural concerns, technology helps businesses stay competitive and adapt to modern demands.
According to chief information officers, only 43% of technology's potential has been deployed in their organizations, indicating that there is still significant room for growth and innovation.
Cloud computing allows businesses to operate in a shared digital space, making it easier for them to access and utilize advanced technologies. This shift is part of the next wave of what was once called e-business.
Yes, the process of finding a babysitter is being transformed by technology through platforms like MySitters, which uses geo-location and online payment systems to streamline the booking process.
Small businesses, like Blerick Tree Farm, are leveraging their online presence to reach international markets. By maintaining an excellent web presence, they have secured consultancy gigs abroad, such as with a tree farm in China.
Businesses are still figuring out how to maximize the value of technologies like social media, mobile communications, big data, and cloud services. Many have only implemented the foundational aspects, such as networks and data centers.
Technology adoption is crucial because it allows businesses to stay competitive and meet the evolving needs of their customers. Without embracing technology, businesses risk falling behind in the market.
The future outlook is promising as businesses continue to integrate technology. With only a fraction of technology's potential currently utilized, there is significant opportunity for growth and innovation in various sectors.
Call 1300 880 160
Start a chat
Schedule a call
