Taxi fare app is catching on

goCatch's loyalty scheme rewards cab drivers with points when they accept short fares that are traditionally seen as unprofitable. Drivers who log more short fares through the app earn points, which improves their chances of being allocated a longer fare.

According to the article, goCatch's loyalty scheme has picked up 23,000 jobs nationally since January.

The program awards points specifically to drivers who pick up short fares—trips that are often considered unprofitable under traditional taxi dispatching.

goCatch rewards short fares to incentivize drivers to accept jobs they might otherwise decline. By encouraging acceptance of these shorter trips, the app aims to improve overall service coverage and driver participation.

The more short fares a driver logs with goCatch, the more points they accumulate in the loyalty scheme. Higher point totals boost a driver's probability of being allocated a long fare through the app's allocation system.

A 23,000-job uptake since January signals early traction in driver engagement and usage of goCatch's loyalty feature. For everyday investors, this metric can be a useful early indicator of product adoption among drivers.

Potentially. By incentivizing drivers to accept short, previously unprofitable fares, the scheme may improve availability for passengers and create a smoother allocation of longer trips for participating drivers.

Investors should watch metrics such as the number of jobs picked up via the loyalty scheme (currently reported at 23,000), driver participation rates, frequency of short fares logged, and any changes in allocation rates for longer fares to gauge the program's effectiveness.