Taxi fare app is catching on

Taxi app goCatch says its loyalty scheme that rewards cab drivers who take on short fares has picked up 23,000 jobs nationally since January. The service awards points to drivers who pick up fares traditionally deemed unprofitable. The more short fares drivers log with the app, the better their chance to be allocated a long one.

Taxi app goCatch says its loyalty scheme that rewards cab drivers who take on short fares has picked up 23,000 jobs nationally since January. The service awards points to drivers who pick up fares traditionally deemed unprofitable. The more short fares drivers log with the app, the better their chance to be allocated a long one.

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