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Supermarkets close to fuel dockets deal

Woolworths and Coles are close to doing a deal with the competition regulator over their controversial petrol shopper docket schemes that could see a cap placed on steep discounting at supermarket-owned petrol stations while still preserving the popular budget-saving promotion for consumers.
By · 4 Dec 2013
By ·
4 Dec 2013
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Woolworths and Coles are close to doing a deal with the competition regulator over their controversial petrol shopper docket schemes that could see a cap placed on steep discounting at supermarket-owned petrol stations while still preserving the popular budget-saving promotion for consumers.

The Australian Competition and Consumer Commission has been working closely with supermarkets and a deal is brewing that would take some political heat out of the issue, with a potential agreement possibly announced before Christmas.

It is believed the accord will place a limit on some of the discounting recently offered by supermarkets, putting an end to discounts as high as 45¢ a litre such as were offered by Woolworths this year.

The petrol shopper docket discounts, which typically sit at 4¢ per litre but can spike to between 20¢ and 40¢ off the bowser price for special promotions, has been a hot political issue this year with independent supermarkets and petrol stations howling it robs them of customers and drives them out of business.

In July ACCC chairman Rod Sims made his strongest comments on the shopper dockets by savaging both supermarket chains, saying the discounts were harming competition and that the nation could end up with only two retailers selling petrol. Mr Sims went as far as to direct Woolworths and Coles to only offer their customers a discount off supermarket items and not petrol.

In the lead-up to September's federal election independent retail groups called on both sides of politics to abolish the petrol shopper docket scheme completely, but the deal now at hand looks likely to fall short of that position in favour of a compromise that will still allow supermarkets to promote special fuel discount deals for their shoppers.

The breakthrough is being likened by insiders to a similar deal clinched four years ago in which Woolworths and Coles walked away from their restrictive covenant arrangements with shopping centres and opened the way for smaller retailers, such as German discounter Aldi, to enter the centres for the first time.

Both supermarket giants have strongly defended their right to offer petrol discounts and have hit out at the ACCC.

It is an especially sensitive area for the chains, with $1.3 billion at stake in annual fuel sales linked to 1300 aligned petrol stations.

At a Senate estimates committee hearing last week Mr Sims said after an investigation begun in late 2012 he concluded the bulk of the fuel discounts were funded from supermarket businesses. "That is the key bit of information for our analysis to form a view about lessening competition, because the petrol market is getting affected by subsidies coming from one side of someone's business to another side," he said.
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Frequently Asked Questions about this Article…

Woolworths and Coles are close to reaching a deal with the Australian Competition and Consumer Commission (ACCC) regarding their petrol shopper docket schemes. This deal could involve placing a cap on the discounts offered at supermarket-owned petrol stations while still maintaining the promotion for consumers.

The petrol shopper docket discounts have been controversial because they are seen as harming competition. Independent supermarkets and petrol stations argue that these discounts rob them of customers and could potentially drive them out of business.

The expected changes in the petrol discount schemes might include a limit on the steep discounts that have been offered, such as the 45¢ per litre discounts by Woolworths. The typical discounts are around 4¢ per litre, but they can spike to between 20¢ and 40¢ for special promotions.

The ACCC, led by chairman Rod Sims, has criticized the petrol shopper docket schemes, stating that they harm competition and could lead to a market dominated by only two retailers selling petrol. The ACCC has directed Woolworths and Coles to offer discounts on supermarket items instead of petrol.

The new deal is expected to be a compromise that allows supermarkets to continue offering special fuel discount deals, which may not fully satisfy independent retailers who have called for the abolition of the petrol shopper docket scheme.

Fuel sales are significant for Woolworths and Coles, with $1.3 billion at stake annually. These sales are linked to 1,300 aligned petrol stations, making it a sensitive area for the supermarket chains.

A similar deal was made four years ago when Woolworths and Coles ended restrictive covenant arrangements with shopping centres, allowing smaller retailers like Aldi to enter the market. This precedent suggests a potential for compromise in the current situation.

In the lead-up to the federal election, independent retail groups called for the abolition of the petrol shopper docket scheme. However, the current deal being negotiated appears to be a compromise that will not fully meet these demands.