Supermarket trench warfare heads online

Woolworths and Wesfarmers are taking vastly different approaches to the online retail boom. One of them is bound to be wrong and will feel the pain for years to come.

The recent Wesfarmers presentation to shareholders confirms that the two supermarket giants, Woolworths and Coles, have adopted different strategies in the retail growth sector, online shopping. Almost certainly one of them is going to be wrong and the chain that gets it wrong will suffer well into the decade. Shareholders will be disappointed and heads will roll.

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