Strategies and etiquette for those who want to be LinkedIn
No introduction, no explanation of what the business was and no niceties at that.
Perhaps it was intended to be tongue-in-cheek, but having never met the person before, the tone smacked of someone wanting to "use and abuse". Plus it was kind of rude. Laurel Papworth teaches social media at the University of Sydney and also helps small and large businesses develop online strategies. Here are her tips for what not to do on LinkedIn:
Don't spam strangers
The first time people hear from you should not be when you are touting your new product or pushing your services. Answer questions, show value and then offer consultancy or a product.
Do not be irrelevant to
that community
Some groups are right for you; some are not. Yes, you are a life coach or an IT consultant, but do not join the accountants' group just because they may need you. If you join a group, offer value, or stay out of the chat until it is relevant to you.
Do not only promote your stuff
People are looking for generosity online. Find great articles, pertinent statistics and share them regularly with your community. You will become the go-to person for industry information.
Do not get into nit-pick fights with competitors
Discussions online can be passionate, and everyone is staking a claim in the ground. Make your point, then back out. No one likes a know-it-all, even clients who are looking for experienced businesses to work with.
Do not forget why
you are there
You are on LinkedIn for business reasons but specifically for a business you are passionate about. Do not spend too much time stalking customers and competitors, and don't start to feel like it's a chore.
Frequently Asked Questions about this Article…
To effectively use LinkedIn for business networking, focus on building genuine connections by answering questions and showing value before promoting your products or services. Engage with relevant groups and share valuable content to establish yourself as a go-to resource in your industry.
Avoid spamming strangers with unsolicited promotions or messages. Instead, introduce yourself properly, explain your business, and engage meaningfully to build trust and rapport with new contacts.
Joining relevant LinkedIn groups is important because it allows you to engage with a community that aligns with your expertise and interests. This helps you offer value and participate in discussions that are pertinent to your field, rather than being irrelevant or intrusive.
Share content effectively on LinkedIn by regularly posting great articles, pertinent statistics, and industry insights. This not only helps you stay informed but also positions you as a knowledgeable and generous resource within your network.
The best way to handle disagreements with competitors on LinkedIn is to make your point respectfully and then step back. Avoid getting into nit-pick fights, as no one appreciates a know-it-all, and it can harm your professional reputation.
Maintain focus on your business goals by remembering why you're on LinkedIn in the first place. Engage with content and connections that align with your business passions, and avoid spending excessive time on activities that don't contribute to your objectives.
Common mistakes to avoid on LinkedIn include spamming strangers, joining irrelevant groups, only promoting your own content, engaging in petty arguments, and losing sight of your business goals.
Become a trusted resource in your industry on LinkedIn by consistently sharing valuable content, engaging in meaningful discussions, and providing insights that help others. This approach builds your reputation as a knowledgeable and reliable professional.
Call 1300 880 160
Start a chat
Schedule a call
