Smartphones get a fashion makeover

Bright colours, funky textures and personalisation are coming to a smartphone near you but while fashion can provide a nice way to buoy sales for now, maintaining long-term advantage will require unique technology.

Bright colours, funky textures and personalisation are coming to a smartphone near you as mobile phone makers turn to fashion to buoy sales in a crowded market.

Apple and Google's Motorola are among those trying to score style points as game-changing technological innovation becomes harder to achieve in the maturing business.

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