Sitting on the bleeding edge of disruption

The all-encompassing quality of disruption spells doom for digital dinosaurs, but are there some things it just can't do?

I’m not an expert on disruptive technologies, but I have been in the technology business for some time and have observed a common theme about those who inhabit the “bleeding edge” of innovation. Usually if you work with a technology that is considered disruptive, your thinking is going to be disruptive too – at least most of the time.

The all-encompassing quality of disruption goes a long way to explaining why the old incumbent technologies, the digital dinosaurs, are often caught out when the new guy comes along to grab some of their heavily-defended turf. The new guy is thinking disruptively, not only in his technology, but also in his approach to bringing that technology to market.

New tech means new sales thinking, new marketing and communications thinking. Except that it doesn’t, at least not in one very important way where tradition trumps transformation.

{{content.question}}

SMS Code Sent…

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device


Verify your mobile number

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa

Related Articles