Sinking in social media scandals

Top corporates should know better than to leave social media users to run free.

Social media analysis will become the next big thing in due diligence. The importance of social media to brand reputation was revealed in two alarming incidents last week. One was the disciplining of ABC youth station Triple J presenter Paul Verhoeven who tweeted that Julia Gillard was a whore (“@JuliaGillard Boo, you whore”) in the lead up to the ALP National Conference.

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