Should you game your workplace?

Gamification isn’t a pretty term but the trend of turning everyday activities into a game does have its benefits for businesses.

A white paper released this week stated that “Gen Y” employees could be better engaged and motivated by applying “game dynamics” to the workplace. Now, Bunchball, the company behind the paper, would naturally say that because it sells technology that allows other software vendors to “gamify” their products.

However, despite obvious self interest what exactly, is their argument?

Gamification is the term used when game dynamics are applied to engage customers for business, or to engage the general public to solve problems.

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