Seven to deliver rivals a sporting crunch
- {{x.value}}
{{ twilioFailed ? 'SMS Code Failed to Send…' : 'Enter verification code' }}
{{ completedStep1 ? 'Authentication & Security' : content.trialHeading.replace('{0}', user.FirstName) }}
{{ content.upgradeHeading.replace('{0}', user.FirstName) }}
The email address you entered is registered with InvestSMART
Please login to continue
We have sent you an email with the details of your registration.
Looks you are already a member. Please enter your password to proceed
{{ upgradeCTAText }}
Updating information
Please wait ...
Your membership to InvestSMART Group recently failed to renew.
Please make sure your payment details are up to date to continue your membership.
Having trouble renewing?
Please contact Member Services on support@investsmart.com.au or 1300 880 160
You've recently updated your payment details.
It may take a few minutes to update your subscription details, during this time you will not be able to view locked content.
If you are still having trouble viewing content after 10 minutes, try logging out of your account and logging back in.
Still having trouble viewing content?
Please contact Member Services on support@investsmart.com.au or 1300 880 160
Please click on the ACTIVATE button to activate your Intelligent Investor 15-day free trial
Please click on the ACTIVATE button to finalise your membership
Unsuccessful registration
Registration for this event is available only to Eureka Report members. View our membership page for more information.
Registration for this event is available only to Intelligent Investor members. View our membership page for more information.
- You are already registered for this event.
- This event is already full.
- Please select a quantity for at least one ticket.
- {{ i }}
Forgotten password
Please enter your email address below to request a new password
- Verify your email address by clicking on the link we sent to {{user.Email}}
- You now have free access, we look forward to helping you on your financial journey.
Tonight we are going to see just how Seven Network’s chief Kerry Stokes is turning up the sporting heat on the Ten and Nine networks. And it’s Ten that is most vulnerable.
Seven will be covering the opening of the AFL season with the Adelaide versus Essendon game in Adelaide.
Seven also covers the racing on one of its extra digital channels. Tonight one of the major racing events of the year will be the running of the William Reid Stakes at Moonee Valley. Back Caviar won the event two years ago and is running again.
Here Seven has pulled off a coup. The timing of the big race has been delayed so it can be screened live at half-time of the football. My guess is that the starter will not start the William Reid Stakes until he has been told that the half-time siren has been blown in Adelaide.
This event represents Channel Seven showing Australia how it can cover multiple sports and coordinate them to gain maximum ratings.
On April 6, Seven will provide another illustration: AFL, horse racing and V8 Supercars will be televised simultaneously on three Seven channels.
Channel Nine can theoretically undertake a similar exercise but does not have the spread of sports. But Nine uses its extra digital channels very effectively to target different age groups and markets.
Suddenly the Ten Network finds that is competing against six free-to-air commercial channels instead of two. And of course there are the other networks, pay TV and the internet, etc.
Suddenly TV has become much more competitive.
Perth-based Kerry Stokes has been one of the few TV network chiefs to understand that the main Australian TV viewing audience is in Melbourne, not Sydney. On average, over all networks, the Melbourne audience is about 15 per cent greater than Sydney. Sport is a key to winning in Melbourne.
That’s why AFL football and the tennis are so important to Seven. The Seven Network also has a strong base in Melbourne.
All this makes the restoration of the Ten Network a hard task.
Call 1300 880 160
Start a chat
Schedule a call
