Seven lessons for SMEs in China

As an increasing number of Australian SMEs look to expand into China, it’s crucial to keep in mind the cultural differences between the two countries. A new report has some tips on how companies can succeed as they venture into the unknown.

The prospect of tapping into China’s ever-expanding mass of middle class consumers with money to burn is enough to make any foreign business chomp at the bit.

But at a time when even the biggest corporate players are finding it rough in the world’s second largest economy, what chance do small and medium enterprises have (A souring taste for multinationals in China 29 July, 2014)?

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