Sensis' revival strategy

Sensis is working on a plan to revive its flagging fortunes but the odds are stacked against it.

What’s the first thing that springs to your mind when you hear the word Sensis? Well, those big, mostly useless, yellow books are pretty hard to miss and then there’s that sock puppet on TV. But for me the travails of Telstra’s directories arm stand out as another example of a business that was caught napping as the game changed around it.  


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