Self-service makes Sensis

It's only a matter of time before more jobs are lost at Telstra's directories arm and the market will have its eyes on whether the self-service and improved online delivery mantra will revive Sensis.

When Telstra sacked 110 staff from its Sensis division last week it explained the move by saying its self-service tools mean customers can now more easily manage their Sensis advertising on their own.

The irony is, there’s little that Sensis does today that advertisers haven’t been trained by Google to do themselves since the advent of AdWords around ten years ago.

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