Samsung's Super Bowl touchdown

Samsung’s million dollar ad for the US Super Bowl has been leaked by the company hours before the big game. But why is this such a big deal?

Samsung’s million dollar ad for the US Super Bowl has been leaked by the company hours before the big game. But why is this a big deal?

Because it’s possibly the biggest, most influential 30 seconds of television that the international tech giant will produce this year.

The ad slots during the US Super Bowl broadcast are considered to be the ultimate spot for TV advertising. Its reach and engagement is unmatched. Last year, up to 111 million watched the broadcast and all the ads along with it.  

To this point, The Wall Street Journal recently estimated that a 30 second slot during the game this year is worth around $US3.8 million. That’s up from $US3.5 million in 2012.

As today’s infographic (which was created by iSatelitteTV.com and sourced from Visual.ly) points out it may be worth the money, as when GoDaddy aired an ad in 2011 its website traffic increased by over 40 per cent.

Let us know what you think about the ad, and whether you think that all that money for a 30-second slot is really worth it in the comments below.