Riding the tablet tsunami

Tablet sales are accelerating in Australia and more than half of the Australian population will have its hands on one or more mobile devices by 2016.  That’s 11 million people using tablets for work and play.

Meanwhile, the folks at Cisco Systems have pointed out that the number of mobile devices connected to the internet is set to exceed the number of people on Earth in four years' time.  The United Nations projects that the world population will reach 7.3 billion by 2016. By that time, according to Cisco's annual visual networking index forecast published on Tuesday, there will be more than 10 billion devices, generating global mobile data traffic of 10.8 exabytes per month.

Looking at that those numbers, it’s pretty easy to see where we are headed when it comes to the way we will connect to the internet and each other.  

The shift to tablets has profound implications for many businesses as they get their heads around deducing the most effective customer engagement methods. The trick is to get a clear picture of how consumers use their tablets, what motivates their use and the experience they are looking for.

This infographic, created by Rosetta, courtesy of TechJournal, has a stab at revealing the secret life of users and their tablets.


Want access to our latest research and new buy ideas?

Start a free 15 day trial and gain access to our research, recommendations and market-beating model portfolios.

Sign up for free

Related Articles