Retail gets entertaining
AMP Capital Shopping Centres managing director Bryan Hynes says shopping centres of the next century will look more like mini cities.
Mr Hynes is overseeing the $390 million redevelopment of the Macquarie Centre in Sydney's north-west and said shopping centres had to cater for everyone to remain relevant.
"At the Macquarie Centre, we are redeveloping the department stores, Myer and David Jones, to their own specifications and any extra space from them will be allocated to a range of new international brands," Mr Hynes said.
"We are retaining the very popular skating rink, while also expanding the food court, with an emphasis on fresh-food retailers."
Mr Hynes said shopping centres are still meeting places, but are used in a different manner than 20 years ago, and added that some people shopped, others ate and others went to the movies.
"We see a shift in the Australian landscape, with more inner living and higher-density apartments, with the residents wanting a live, work and play lifestyle, which incorporates a shopping centre," Mr Hynes said.
"At Macquarie we have the university, and the 60,000-square-metre town centre, who will use the mall for leisure and entertainment."
Stockland also earmarked $222 million for the redevelopment of its Wetherill Park shopping centre.
This will see a revamp of the 12 Hoyts cinemas, a larger food court and new cafes that can turn into after-hours eateries.
The chief executive of commercial property at Stockland, John Schroder, said shopping centres kept reinventing themselves to reflect their community.
In time, agents said, hotels and residential developments would appear in and around a mall.
According to CBRE's Australia marketview report for the second quarter of 2013, overall, retail turnover growth remained soft over the 12 months to June 2013, rising by 1.1 per cent, although food retailing increased by 3.6 per cent, which outpaced non-food retail sales.
Food- and convenience-based non-discretionary spending now accounts for 55 per cent of sales in the retail sector, up from 51 per cent five years ago.
Frequently Asked Questions about this Article…
The article highlights shopping centres evolving into mini-cities that combine food, entertainment, hotels, apartments and even large-scale parcel collection points to remain relevant and cater to live-work-play lifestyles.
AMP Capital is overseeing a $390 million redevelopment of the Macquarie Centre, which includes redeveloping department stores (Myer and David Jones), adding international brands, expanding the food court with a focus on fresh-food retailers, and retaining entertainment like the skating rink.
Stockland earmarked $222 million for the Wetherill Park shopping centre revamp, which will include upgrading the 12 Hoyts cinemas, enlarging the food court and adding new cafes designed to convert into after-hours eateries.
According to the article and CBRE data, food retailing grew by 3.6% over 12 months to June 2013 and food-and-convenience spending now accounts for 55% of retail sales (up from 51% five years earlier), showing food is outpacing non-food sales and is central to centre strategies.
CBRE's Australia marketview report cited in the article shows overall retail turnover growth was soft—rising 1.1% in the 12 months to June 2013—while food retailing grew faster at 3.6%, indicating investors should pay attention to food and convenience-focused tenants.
The article shows centres are keeping and expanding leisure offerings—examples include retaining a popular skating rink at Macquarie Centre and upgrading cinemas at Wetherill Park—positioning malls as leisure and entertainment hubs, not just shopping destinations.
Developers are integrating higher-density apartments, hotels and nearby institutions (the Macquarie precinct includes a university and a 60,000-square-metre town centre) to create a live-work-play catchment that will use malls for daily leisure, entertainment and convenience.
The article suggests watching redevelopment spend (like the $390m and $222m projects), tenant mix shifts toward food, fresh-food and entertainment, the inclusion of mixed-use elements (apartments, hotels, parcel collection) and local community alignment—these indicate how a centre is reinventing to remain relevant.

