Regulation called for to oversee SMSFs
As it stands, anyone can run a seminar and spruik property and the tax benefits of holding the property inside a self-managed fund. To steer clear of the law, all they have to say is that they are not licensed to give financial advice. A particularly worrying part of the typical spiel is that spruikers are suggesting people borrow to make the property investment.
The superannuation rules were changed in 2007 so that self-managed funds could borrow to buy real estate. Before then, only property that was owned outright could be held in self-managed funds. Real estate operators are paying incentives to financial planners and accountants to recommend property to their clients. Administrators, who set up and take care of the accounting and legal side of running a self-managed superannuation fund, are promoting the benefits heavily.
The Association of Superannuation Funds of Australia's stand comes after revelations that spruikers are offering incentives such as luxury holidays to hold real estate in their self-managed funds. Any person giving advice about a financial product is required to hold an Australian Financial Services Licence. Under the licence conditions, they are required to give advice that is appropriate for their client.
"[The Association] considers that such requirements should extend to those who are marketing residential and other property to those with a self-managed superannuation fund or who, as part of their marketing, suggest that individuals establish a self-managed superannuation fund to purchase a property."
While holding property inside a fund can be an astute move, there are a number of risks that investors need to understand. Vamos says it is essential that consumers have adequate protection, so that they can be confident they are receiving quality advice.
"For some time now [the Association] has been concerned about the growing number of people being targeted by schemes which offer attractive incentives up front at the expense of good retirement outcomes down the track," Vamos says.
"With more and more people entering the self-managed superannuation fund sector each day, it's critical the regulators address the growing concern the community has around its governance, and ensure professionals working in this area are licensed appropriately."
Watch Money's John Collett and Clancy Yeates discuss the latest personal finance news at theage.com.au/money
Frequently Asked Questions about this Article…
Property spruikers run seminars or marketing campaigns promoting real estate as an investment inside self-managed super funds (SMSFs). The article says they often link tax benefits and suggest borrowing to buy property, sometimes claiming they are not licensed to give financial advice — which raises consumer protection and governance concerns for SMSF investors.
According to the Association of Superannuation Funds of Australia (ASFA) and the article, any person giving advice about a financial product is required to hold an AFSL. ASFA’s CEO Pauline Vamos is calling for property marketers who suggest SMSF property strategies to also hold an AFSL or operate under the supervision of a licence holder to improve consumer protection.
Yes. The article notes that superannuation rules were changed in 2007 to allow self-managed super funds to borrow to buy real estate. Before that change, only property owned outright could be held in SMSFs.
The article reports that real estate operators are paying incentives to financial planners and accountants, administrators are heavily promoting SMSF property benefits, and spruikers have even offered incentives such as luxury holidays to encourage people to hold real estate in their SMSFs.
The article warns there are a number of risks investors must understand: marketing can prioritise upfront incentives over long‑term retirement outcomes, promoters may encourage borrowing for property, and governance and quality of advice can be weak if providers are unlicensed — all of which can affect your retirement results.
ASFA and the article urge the Australian Securities and Investments Commission (ASIC) and the government to consider bringing property spruikers who recommend SMSF property inside the licensing net, ensuring those marketing residential or other property to SMSF owners meet AFSL conditions or work under licensed supervision to enhance consumer protection.
Based on the article’s points, be cautious of seminars where presenters say they are not licensed to give financial advice, ask whether the person providing advice holds an AFSL or is supervised by a licence holder, be wary of attractive upfront incentives, and seek quality, appropriate advice before using your SMSF to buy property.
Pauline Vamos, chief executive of the Association of Superannuation Funds of Australia (ASFA), is calling for property marketers who link real estate and SMSFs to hold an Australian Financial Services Licence or work under a licence holder’s supervision. She says this would strengthen consumer protection and help ensure better retirement outcomes.

