Reddit updates its social media clout

With its retro '90s look and space-alien mascot that tracks everything from online news to celebrity Q&As, the nine-year-old content platform is ready to shake things up.

Reddit, a website with a retro '90s look and space-alien mascot that tracks everything from online news to celebrity Q&As, is going after more eyeballs, and advertising, by allowing members of its passionate community to post their own news more quickly and easily.

Reddit, majority owned by Conde Nast parent Advanced Publications, last month rolled out a new feature that lets users of the nine-year-old site post live updates, allowing them to report in real time.

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