Reading Apple’s TV signals

Apple watchers need to remember that the tech giant is in the habit of putting a fresh spin on existing products and the same holds true for its planned TV breakthrough.

Guessing the next Apple product has become the parlour game of choice for a whole generation of technology journalists and analysts. The premise of the game is that given a track record of breakthrough products, there is always another one just around the corner. Being the one to predict this next breakthrough product creates credibility and demonstrates the domain knowledge of the predictor. If the prediction fails to materialise there is consolation in dismissing the actual announced product as disappointing, unsophisticated or, worst of all, uninteresting.

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