Racing to simulator-led Docklands recovery
The new tenancy comes as ING Real Estate is still not able to set a firm date for reopening the Southern Star Observation Wheel, which was once intended as the major drawcard for Docklands.
Meanwhile, entertainment group Motionators has opened its simulation facility in a prominent waterfront spot on Docklands Drive.
It offers three simulators built as formula one replica cockpits with 180-degree, wrap-around, full-motion video screens and "force feedback" steering wheels. Customers pay $185 for a 75-minute experience "racing" on some of the world's most famous tracks.
"There's nothing like what we are doing anywhere else in Australia. You'd have to go to Dubai to get a similar experience," said Amir Masinovic, co-founder of Motionators. "If the market embraces our concept, we believe we will become an iconic attraction and become part of the solution [for Docklands]."
Motionators has signed a three-year lease for the 290-square-metre space. Rents are believed be about $206 per square metre. It had previously been occupied by ING Real Estate's sales office.
The deal is a rare coup for the Waterfront City precinct.
"People in the area are getting excited about the future of the precinct and can see it getting as busy as Victoria Harbour," said Daniel Wolman of Colliers International, who negotiated the Motionators' lease.
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Motionators has opened what the article describes as the first professional Formula One grand prix simulator available for public use in Australia. The facility features three F1‑replica cockpits with 180‑degree wrap‑around full‑motion video screens and force‑feedback steering wheels, offering a high‑end racing experience.
Customers pay $185 for a 75‑minute experience. The session lets users 'race' on some of the world’s most famous tracks from Motionators' full‑motion simulators.
Motionators' simulation facility is in a prominent waterfront spot on Docklands Drive within Waterfront City, the mixed‑use retail and hospitality precinct.
Motionators signed a three‑year lease for a 290‑square‑metre space. Rents are believed to be about $206 per square metre. The space was previously occupied by ING Real Estate’s sales office.
According to the article, the Motionators tenancy brings a much‑needed new attraction to the troubled precinct. Co‑founder Amir Masinovic and Colliers International’s Daniel Wolman say the concept could become an iconic draw and help boost activity, with locals already showing renewed excitement for Waterfront City.
ING Real Estate has still not been able to set a firm date for reopening the Southern Star Observation Wheel. The wheel was once intended to be a major drawcard for Docklands, so its continued uncertainty leaves room for other attractions like Motionators to help attract visitors.
The lease was negotiated by Colliers International. Colliers’ involvement and the description of the deal as a 'rare coup' for Waterfront City suggest professional leasing interest in the precinct, which may be a positive signal for property investors monitoring tenant activity.
Motionators co‑founder Amir Masinovic said the experience is unique in Australia and comparable only to higher‑end offerings overseas (he cited Dubai). He believes if the market embraces the concept it could become an iconic attraction and part of the solution for Docklands.
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